So this week we are tasked with choosing a favorite theory from class discussions and writing a short description for why we chose it. If there is one theory that has caught my interest then it would have to be the social learning/social cognitive theory. The theory focuses on how people learn by modeling others. Behavior that is demonstrated by one person will be modeled by the observer (or not) depending on how the behavior is reinforced (negatively or positively) and whether the observer believes they can perform that behavior. What really caught my attention was the example in the textbook about video games. This is where the cognitive portion of the theory comes in. Someone can play Grand Theft Auto and steal cars, shoot cops or drive drunk, but that same person won't go out and do any of those things in real life; Self -Regulation.
So new technologies can find great success or incredible failure depending on how people see it when used by others. If someone that has a new IPhone looks like they enjoy it and have a great use for it, any observers will be more inclined to purchase or try out that product. Word of mouth can have a tremendous effect on the lifespan of a new technology.
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