Sunday, September 13, 2009

Comm Tech Entry #2

This week's entry will be on the topic of digital television, and how to switch from analog to digital might affect the everyday lives of the people in our society. From my point of view, the process of transferring from analog to digital affected people more than the actual change itself. Many people had no idea what the facts were, and had no clue that they needed to purchase a digital converter box in order to utilize their analog televisions after the switch. There was a converter box coupon system in place for those who knew about it, but it wasn't well publicized for the most part. The process of switching to DTV created more confusion than necessary.

As far as the effects that DTV will have on society, I believe they will be minimal, at least in the minds of most. People will become used to the fact that everything is in 'High-Definition' and they will eventually forget that this incredible leap in technology ever happened. DTV will become the norm and society will take it for granted, crystal clear video and audio will be expected. It will simply be one among the many technologies that have stormed into society and worked everyone up, only to be had by all and thought of as nothing special (see: cell phones, CDs, televisions, microwaves, personal computers, MP3 players). It's somewhat disturbing that we rely on so many things that we take for granted, because what would we do if we somehow lost it all?

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