This week I'm focusing on radio, and what factors might cause a person to listen or push them away. A motivating factor to push people towards listening to the radio is simply the cost. Radio broadcasts are completely free to anyone with an antenna. People receive free music and talk shows with numerous different stations to choose from. The value far outweighs any cost.
One inhibiting factor for radio could be it's repetitious and mainstream nature. Many stations will play the same fifty or so songs in different orders throughout the day. Also, there is about three hundred times more music that is never played on the radio than music that is played. If people want to hear anything that isn't played constantly on the radio then they will often choose a CD or MP3 player as an alternative.
As for which factor is dominant, I would definitely think that the FREE broadcasts would outweigh anything. That's why radio has been growing ever since it began, and still is today. Nothing beats free, especially something that everybody loves, like music.
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